Company Information
In 2 Marketing Pty Ltd, founded in 2005, is a strategic marketing, events and small business consulting company with two core arms: Coach SDC, supporting small businesses and corporate teams with clear, practical growth strategies; and Market the Music, one of Australia’s leading music marketing agencies, specialising in festivals, artist development, release campaigns, and tour promotion. With a focus on clarity, creativity, and measurable results, In 2 Marketing helps businesses and artists grow stronger brands and achieve lasting impact.
Our Brands
Focus Areas & Skillset
Data Analysis & Reporting
We specialise in helping small businesses improve efficiency, streamline operations, and refine their marketing processes for better results. Through clear planning and practical support, we empower owners and teams to work smarter and grow with confidence. For recording artists, we take a data-driven approach to ensure their music reaches the right audience—using insights, strategic release planning, and integrated campaigns to cut through the noise and build lasting fan engagement.
Strategic Business Planning
We work with you to define your vision, set achievable goals, and develop a clear roadmap for success. Our strategic planning process combines insight, experience, and practical tools to help you make smarter decisions, allocate resources effectively, and stay focused on long-term growth. Whether you’re just starting out or ready to scale, we turn big ideas into actionable plans.
Operational Planning & Project Management
We turn strategy into action with clear operational plans and hands-on project management. Our approach breaks big goals into manageable steps—defining tasks, timelines, responsibilities, and resource needs. Whether you’re rolling out a new service, managing a campaign, or coordinating a multi-team project, we ensure everything runs smoothly, on time, and within budget. With structure, accountability, and flexibility built in, we help your team stay focused and deliver with confidence.
Integrated Marketing Campaigns
Successful marketing is about connection and consistency. We design integrated marketing strategies that bring together digital, social, print, and PR channels into a seamless, brand-aligned approach. This ensures your message reaches the right people, at the right time, in the right way—maximising impact and ROI.
AI & Marketing Mentoring
We combine human insight with smart technology to help you market more effectively. Our mentoring supports small business owners, teams, and artists in understanding core marketing principles—while also showing how AI tools can streamline content creation, data analysis, and customer engagement. Whether you’re just starting out or ready to level up, we offer step-by-step guidance to build your skills, boost your confidence, and get real results using both strategy and automation.
Content Creation & Programming
We help you plan, create, and schedule content that connects. From social media and email campaigns to blogs, video scripts, and promotional assets, we craft content that reflects your brand and speaks to your audience. Our programming support ensures your content is timely, consistent, and aligned with your marketing goals—so you’re not just filling space, you’re telling a story with purpose. Whether you need a full content calendar or one-off creative support, we’ve got you covered.